![]() One day in early 1978, he made a stopover in Los Angeles while headed to Asia and decided that he would attend the L.A. Sam Butcher's Artwork Inspires Gene FreedmanĪmong his duties at Enesco Imports, Gene Freedman designed and purchased giftware from Europe and Asia. This excellent name choice was just one of Eugene Freedman's many smart moves during his inspirational career in giftware. The name, Enesco, was a clever way to incorporate the initials of the well-respected N. Gene and his co-founders called their new enterprise Enesco Imports. Shure employees to buy the import division of that company, one of the oldest importing businesses in the United States. In 1958, Gene Freedman made another big change when he joined forces with six N. By the early 1950s, this insightful entrepreneur had started his own company, producing injection-molded plastics and decorative figurines. He started his career in giftware shortly after that by traveling the country selling miniatures for a Milwaukee-based company. In the late 1940s, Gene Freedman returned from his Navy service during WWII with no firm plans for his future and decided to live in the city of Milwaukee, Wisconsin, where he had grown up. Keep reading to learn more about the surprising path that led to the worldwide phenomenon of Precious Moments figurines. That initial meeting altered not only the lives of all three men, but also the lives of countless people around the world. Butcher and Bill Biel, first met Eugene Freedman, founder of a giftware company called Enesco Imports. Believe it or not, this unplanned meeting was the first step in the incredibly successful launch of Precious Moments figurines. Though the world didn’t know it then, 1978 was also the year that an unplanned meeting between the founders of the greeting card company Jonathan & David, Samuel J. In 1978, NASA selected its first female astronauts, a new show called “Dallas” premiered on CBS, and the horse Affirmed won the Triple Crown of thoroughbred racing. As you read through this post, you'll see that the story of Precious Moments is ultimately a story about sharing the gift of love with the world by trusting in God's divine plans for our lives. The Precious Moments story is so much more than a story about a successful business. ![]() The History Of Precious Moments, Part 3: From Paper To Porcelain ![]()
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